A guide for roofers, flat roof specialists and roofing contractorsRoofing is a service that most homeowners only think about when something goes wrong. A leak after heavy rain, a tile blown off in a storm or the gradual realisation that a flat roof is approaching the end of its useful life all create moments of urgent search. The roofing company that appears prominently at these moments, with a professional presence and strong reviews, gets the call.In a sector where rogue traders and poor workmanship are genuine concerns for homeowners, building a trustworthy online presence is both a commercial imperative and…
Author: Edward McDuffie
The term ‘campaign’ in social media marketing is used loosely, often to describe any period of intensified or themed activity. But a genuine social media campaign is something more specific: a coordinated set of activities designed to achieve a defined objective, executed over a planned time period, and measured against agreed metrics. The difference between a genuine campaign and a burst of themed content matters commercially, because it is the difference between activity that can be evaluated and iterated on, and activity that simply happens.The most common failure in social media campaigns is the absence of a clear objective. A…